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Eco Products

Organic Clothing

As more & more people are concerned towards the environment protection, human health &  international development…..there is a great surge in demand for the clothing which is being produced naturally, which doesn’t affect the health & most importantly protects nature as well. So to be a part of this growing green revolution, we also believe in educating our customers about this organic concept & promote them to go Green & support this cause.

Why we promote organic clothing:
1 ) Cotton farming uses one quarter of the world's pesticides and whilst wearing non-organic clothing may not directly affect our health, non-organic cotton production can have a serious effect on the health of cotton farmers. According to the World Health Organization (WHO), 20,000 deaths occur in developing countries each year from pesticide poisoning; many of these are attributed to cotton production.
2) Much of the world's cotton is grown in developing countries, and as more and more pesticides and chemical fertilizers are used, the soil fertility is damaged, forcing the farmers into buying more chemicals to encourage their cotton plants to grow – and sinking them and their families into debt. This means many of these farmers cannot afford to send their children to school. By farming organically, cotton farmers have reported that they do not have to get into debt, and using viable alternatives to pesticides protects their health.
3 ) Organic cotton farmers can also grow food safely on their land, which they can then use to feed themselves and their families or sell to increase their income, thus providing food security. Organic farmers also report substantially higher incomes, allowing them to educate their children and gain access to health care.
4) Once cotton has been harvested it needs to go through a series of processes including washing, bleaching, dyeing and printing to turn it into a T-shirt, towel or duvet cover. At least 8,000 chemicals are used in these processes – many of which are classified by the WHO as 'moderately hazardous' to 'acutely hazardous'. Organic textiles are grown and made using methods that cause the least amount of harm to humans and the environment.
5) Organic cotton is a clean, sustainable alternative to conventional cotton. No toxic chemicals are used in processing and manufacturing of organic cotton products.
It is produced by farms where no synthetic chemical pesticides, herbicides and fertilizers have been used for at least three years. Instead of using agricultural pesticides, beneficial organisms such as parasites and natural enemies (such as ladybirds against aphids) are used for insect management.
6) As much as 60% of what we put on our skin is absorbed into our bodies, and children are more at risk as their skin is 5 times thinner. Organic products avoids exposing the body to constant low levels of unnecessary chemicals e.g. Sodium Lauryl Sulphate, parabens, chemical dyes etc
7) Cotton grown naturally has denser fibers producing cloth that is beautifully soft, more durable and holds its shape better - even when washed repeatedly
-No formaldehyde (used as a finish) which can cause rashes, asthma etc - so better for those with allergies, asthma or chemical sensitivities - and means it smells cleaner too!

We hv vendors who are certified by agencies like IMO, Control Union, SKAL etc to ensure that the garments are produced as per the International organic textile standards.

Recycled Cotton

RECYCLED COTTON is the newest choice of clothing today. 40% of the cotton product is discarded between field and manufacturer during the whole process of growing, harvesting and processing cotton. The ecology-minded textile experts have further developed new methods of recycling this cotton waste into cloth.
Using RECYCLED COTTON reduces a considerable burden on the soil, water and energy sources. Recycled fabrics are re-knit from breaking down the high quality cotton scraps. This reduces the landfills and reduces usage of dyes by 70%. Moreover there is no chemical or liquid of any kind used in its process. The manufacturing process has been so well developed that the look and feel of recycled cotton is almost identical to regular cotton. The waste that is re-spun into new yarn has irregular textures that reveal its recycled origins and are not considered as flaws.
In these days of depleting natural resources, using RECYCLED COTTON seems to be a small step towards saving our planet as we can be assured of saved resources, eco-friendly textiles with the new recycled cotton fabrics.

Fair Trade Cotton

Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system.
Fairtrade is a tool for development that ensures disadvantaged farmers and workers in developing countries get a better deal through the use of the international FAIRTRADE Mark.
To support this noble cause, we as a company promote the usage of fairtrade cotton to our customers. We have a set of vendors, who are FLO certified & can produce apparels as per FLO norms.

Other Natural Fibres

We also promote the usage of other natural fibers like Bamboo, Hemp, Soya etc…. By doing this we ensure that we are playing our part in providing a healthy life style to customers & also helps in protecting the nature.

These natural fibres have got some really nice characteristics which provides them an edge over other commonly used fibres. Please see the details below :

Bamboo Fabric Characteristics

1. Naturally anti-bacterial

2. Green & Biodegradable

3. Breathable and Cool

4. Soft hand feel

5. Luxurious shiny appearance

Hemp Fabric Characteristics

1. Natural hemp fibers add a level of warmth and coziness to all apparel. Hemp shirts keep you feeling fresh and cool all day.

2. The coarseness of the fiber made hemp useful for canvas, sailcloth, sacks, rope, and paper.

3. Hemp fiber is one of the strongest and most durable of all natural textile fibers. The more hemp is used, the softer it gets. Hemp doesn't wear out, it wears in.

4. Hemp is also naturally resistant to mold and ultraviolet light.

5. Due to the porous nature of the fiber, hemp is more water absorbent, retain its color better than any fabric including cotton & it allows hemp to "breathe," so that it is cool in warm weather & naturally warm in cooler weather.

6. The soft elasticity of cotton or the smooth texture of silk combined with the natural strength of hemp creates a whole new genre of fashion design. 

7. The possibilities for hemp fabrics are immense. It is likely that they will eventually supersede cotton, linen, and polyester in numerous areas. With so many uses and the potential to be produced cheaply, hemp textiles are the wave of the future!

Recycled Polyester Fleece

This is really an interesting fabric which actually helps in preventing the biggest environmental threat called GLOBAL WARMING. Production of recycled polyester actually saves a lot of energy & reduces a lot of CO2 emissions.
How it is made: By using eco friendly technique, the used PET bottles are being collected from consumers & through the process of washing, sorting, metal detection & grinding, a flake is made, which is basically used as a raw material. This flake is then de-polymerized & then re-polymerized to chip form & then through many different processes, it becomes a more purified yarn or a virgin yarn. This yarn then used in to developing a variety of micro fiber, quick dry or stretch yarns, which in turn used to produce fabrics.

designed and developed by Sucheta
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